Marketing communication is a fundamental and complex part of a company’s marketing efforts. Loosely defined, Marketing Communication can be described as all the messages and media you deploy to communicate with the market.
Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
Marketing communication objectives
Harini Advertising has two objectives of Marketing Communication
- . One is to create and sustain demand and preference for the product.
The other is to shorten the sales cycle
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